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& # 8220 ; Puffy & # 8221 ; Combs-Swot Analysis Essay, Research Paper

Biography

Sean & # 8220 ; Puffy & # 8221 ; Combs has established himself as one of the biggest names in hip-hop ( Heal ) . Comb a Harlem indigen whose male parent was killed when he was merely 3 old ages old, rose from the average streets to the top of the music concern ( AP wire, March 18 ) . & # 8220 ; It is true that he started from abrasion, and I don & # 8217 ; t think that because he was arrested, people will halt purchasing his albums ( AP wire, March 18 ) . Before prosecuting his calling as a singer, Combs was a business-minded Howard University pupil and an houseman at Andre Harrell & # 8217 ; s Uptown Records. Combs shortly became the A & A ; R representative for Uptown. He so began bring forthing for shortly to be mega-stars Mary J. Blige, Heavy D. , and Jodeci to call a few. After being let travel by Uptown Records ( for grounds unknown to this twenty-four hours ) , Combs took his act over to Clive Davis & # 8217 ; Arista Records distribution squad in late 1993 ( who are rumored to hold paid an estimated $ 75 million dollars to set up his ain record label, Bad Boy ( Heal ) . With the trade cemented with Arista, Sean Combs was about to ship on the greatest mission of his life. Turn Bad Boy Records from an unknown label into one of the most powerful universe amusement companies of all time to be helmed by person in their mid-twentiess.

Strengths

One merely has to look at the Bad Boy roll of Acts of the Apostless and the strong catalog to see that this is one their biggest strengths. They had early success get downing in 1994 when Combs released his kid goon friends album & # 8220 ; Ready To Die & # 8221 ; . That childhood friend was none other than Christopher Wallace a.k.a. & # 8220 ; The Notorious B.I.G. & # 8221 ; . B.I.G & # 8217 ; s singles & # 8220 ; Juicy & # 8221 ; , & # 8220 ; Warning & # 8221 ; , and, & # 8220 ; Big Poppa & # 8221 ; took the so unknown label to new highs in the spring and summer of 1994 ( Heal ) . Following the Pt success of Biggie and Craig Mack, other known creative persons clamored to hold their vocals graced by Combs charming touch. Artists such as New Edition, KRS-One, Mariah Carey, Lil Kim and others wanted their re-mixes done by the immature enterpriser. This being said to stress the power that the label had to subscribe other hot unknown creative persons. Faith Evans ( now widow of B.I.G. ) , Total, 112, MA $ E, and new creative person Dream are all on the Bad Boy label. Every one of the creative persons has achieved gold, Pt, or multi-platinum gross revenues. As a affair of fact & # 8220 ; to day of the month, all of the releases under the Bad Boy label have achieved these reeling gross revenues figures & # 8230 ; ( AP Wire, December 5 ) . Gross saless were solid for Bad Boy in 1995 and 1996, nevertheless 1997 was the twelvemonth that the tiger was let free on the hip-hop scene, and it has ne’er been the same since. The twelvemonth started off in March with what seemed to be a catastrophe. Chris Wallace a.k.a. & # 8220 ; The Notorious B.I.G. & # 8221 ; was gunned down in forepart of Combs outside of an industry party in L.A. What looked like a calamity for the label was really a boom. The shot in March of 24 year-old Christopher Wallace boosted the acclivity of businessman/producer Sean & # 8220 ; Puffy & # 8221 ; Combs, Bad Boy Records. In fact during the summer of 1997, most of the vocals on the upper ranges of the music charts were either by, having, or about & # 8220 ; The Notorious B.I.G. & # 8221 ; ( Cox News, Nov. 28 ) . Combs and Wallace, joined by 19 twelvemonth old prot? g? rapper MA $ E, were at the top of the charts about the full twelvemonth. Nothing prepared the label for the biggest selling individual to come. Combs and R & A ; B super group 112, together with Faith Evans recorded a testimonial to Biggie entitled, & # 8220 ; I & # 8217 ; ll be losing you & # 8221 ; . It was featured on Combs new album: & # 8220 ; Puff Daddy and the Family & # 8221 ; . Based on the 1983 hit, & # 8220 ; Every Breath You Take & # 8221 ; by the British dad group & # 8220 ; The Police & # 8221 ; , it went on to sale 3 million transcripts and granary Combs his first of all time Grammy award ( Color Blind, March 8. ) .

All of the Bad Boy albums that twelvemonth such as Biggie Small & # 8217 ; s & # 8220 ; Life After Death, & # 8221 ; Combs own record with the Family, & # 8220 ; No Way Out, & # 8221 ; and MA $ E & # 8217 ; s introduction, & # 8220 ; Harlem World & # 8221 ; & # 8212 ; offer standard gangsta subjects: vocals about wealth and philistinism, rough ghetto life, the menace of force and expressed gender. But each one besides offers the nostalgic bang of revisiting vocals from the flower of disco and of 1980 & # 8217 ; s pop music ( Cox News, Nov 28. ) . Such expansive adoption has given Puffy Combs and Bad Boy a friendly, non-threatening air, leting their blames to be cheerful self-praise, instead than the nihilistic, violence-filled blames of their California-based challenger, Death Row Records ( Cox News, Nov. 28 ) . Combs attained astronomical gross revenues figures by relooping vocals from a water under the bridge epoch. Bad Boy Records had a really successful twelvemonth in 1998. Many of their creative persons albums such as Faith Evans, 112 & # 8217 ; s & # 8220 ; Room 112 & # 8221 ; , Total & # 8217 ; s & # 8220 ; Kima, Keisha, and Pam & # 8221 ; were all certified gold in 1998, every bit good as a best of Bad Boy digest. He was popular plenty, & # 8220 ; to add Rolling Stone screen cat to his list of drawn-out credits ( AP Wire, July 15. ) . Combs continues to be the originator behind the label he started.

He late signed an unknown act from California called & # 8220 ; Dream & # 8221 ; . These four suburban white adolescent misss are his latest Pt creative activity. They offer a fresh sound and feel to the label that is so heavy with the stale urban menu that is prevailing in the industry. They ( Dream ) besides are a little more parental friendly. The misss are one of the few if non merely group on the Bad Boy label that does non transport the & # 8220 ; Parental Warning & # 8221 ; stigma. Shyne, another in Combs stalls of lyrical incendiaries ( Jamal Barrows 21 ) is besides set to hold a immense album out this month on the Bad Boy label. That is, if the legal jobs do non interfere with BMG holding to let go of the album, due to his recent tribunal instances with Combs. Having a tally in jurisprudence enforcement is non ever bad for a rapper.

These roots DeCurtis adds, are a ground fans identify with troubled rappers: & # 8220 ; Those childs see Puffy and Shyne as people who know what their lives are like. & # 8221 ; De Curtis says the test could ironically profit Combs, whose crossing over successes as a man of affairs and dad star made him & # 8220 ; look a small soft to a hard-core him audience. This roughens his edges. & # 8221 ; ( Web Universe, p5. ) Cases that Combs have been involved in, scope from deceases at a college event he hosted as a beginning booster, assault on an Interscope record executive, and recently, the hiting hurts that he stood test for about a hebdomad ago. Although Combs has been found non guilty in the bulk of these instances, they still add to his gangsta alter self-importance. In a statement made to newsmans following his most recent instance he said, & # 8220 ; I am decidedly the mistake of my ain image. ( LA Times, March 17 ) . & # 8220 ; The hardest portion of all of this is experiencing that people have in the dorsum of their heads, & # 8220 ; Does he hold a gun on him? & # 8221 ; & # 8221 ; . ( AP Wire, Mar. 18 ) . This is a double-edged blade, both assisting and aching the immature baron & # 8217 ; s image. With all of the legal haggle he is still surrounded by the toniest of New York scenesters. Clive Davis ( of Arista record celebrity ) is considered a close friend, wise man, and intimate. He portions populating venues with the wealthiest patronage in New York. Donald Trump and Martha Stewart are rumored to ne’er lose a party that he hosts. He started the Christopher Wallace fund in memory of & # 8220 ; Biggie & # 8221 ; . All of the net incomes from the mega hit & # 8220 ; I & # 8217 ; ll be losing you & # 8221 ; , went to the charity group headed by Big & # 8217 ; s female parent. Combs even donated his production wage to the fund. His image is still in tact and it looks like with 112 and Dream mounting the charts his star merely continues to lift.

Failings

Bad Boy Records, Sean Combs ( its laminitis ) , and problem with the jurisprudence go manus in manus. Ever since Combs was merely 21 old ages old he has had jobs with the jurisprudence. He hosted a college public presentation as a booster and 9 people were killed. He is quoted about that incident in a recent paper as stating, & # 8220 ; There is non a twenty-four hours that passes that I do non repent the fact that I was the booster of this tragic event at City College. ( Business Wire, Jan. 1999 ) . I mention this to stress those things that he did 8 old ages ago still stalk him. Surely, the test did non stand for the first clip a blame star had had a extremely publicized coppice with the jurisprudence. As caput of the New York-based hip-hop emp

anger, Bad Boy Entertainment, Combs himself had been a figure in the East Coast-vs. -West Coast feuds that allegedly led to the deceases of rappers Tupac Shakur and the Notorious B.I.G. In 1994, Shakur accused Combs and B.I.G. of being involved in an onslaught on him. Since so, Combs and his close co-workers have been implicated in other assault instances ( AP Wire, Mar. 19 ) . As he moved into to his new places in the influential Hamptons, he was slapped with an apprehension warrant for assailing the Steve Stoute the caput of Interscope records ( AP Wire, p.8 ) . Just yearss ago Combs escaped his most serious instance yet. He was charged with dispatching a piece in a public topographic point, graft, and ownership of an illegal pistol. After seven hebdomads of intense test, the 31-year-old amusement baron was freed at last. All of these events are potentially a menace to his imperium. The other uneven thing about the acclivity of the New York based Bad Boy Records, which is affiliated with the larger Arista Records, is that it has encountered unfavorable judgment non so much for its tough gangsta blame wordss as for Combs’ fancy of interloping the choruses of old dad hits ( Cox News, Nov. 28. ) Still, critics have attacked Combs from all sides.

Rap purists have offense at the highest degree of Bad Boy & # 8217 ; s musical insertions, impeaching Combs of being small more than a plagiarizer. Others have argued that vocals like & # 8220 ; It & # 8217 ; s all about the Benjamins & # 8221 ; are a low point in blame philistinism & # 8221 ; ( Cox News, Nov.28. ) If the jurisprudence and his critics weren & # 8217 ; t gunning for him, so his fans would be following on the list. & # 8220 ; Many ( fans ) felt his hereafter before the test as an creative person and enterpriser were in uncertainty.

His last Cadmium, Forever, did non sell every bit good as its predecessor, and aside from his miss group Dream and 112 & # 8217 ; s recent successes, his Bad Boy label has non spawned any major upstarts late. If in the following few months fans show a renewed involvement in his calling, or renewed religion in his street credibleness, that may raise more distressing inquiries ( AP Wire, Mar. 19. ) All of this would be bad plenty for anyone heading an organisation every bit big as his, but there are even more failings. He has lost 3 of his biggest Acts of the Apostless, 1 ) Ill-famed B.I.G. 2 ) MA $ E and 3 ) The Lox. We know what happened to Biggie. MA $ E left Bad Boy to prosecute a Christian solo calling. The Lox in a really public statement asked for and got released from Combs & # 8217 ; label locating originative difference with the rapper/producer ( AP Wire. Jan 11. ) The German pudding stone BMG bought out their contract for 2.5 million dollars ( Daily News. P. 62. ) These are all things that Bad Boy and Sean Combs will hold to get the better of if he is to convey this one time sprawling dynasty back to its 1997golden twelvemonth.

Menaces

No Oklahoman did Combs complete his assault/bribery instance, than another instance was filed against him. His alienated married woman has filed suit against the showy record executive in federal tribunal, avering non-payment of child support.

She claimed that she did non register the instance while the assault charges were being fought, so as non to defile him in the eyes of the jury. His image has suffered in the eyes of babe boomer Cadmium purchasing parents. When you have the adolescent bubble dad offered by N & # 8216 ; Sync and Britney Speers, who truly needs a gun wielding, huffy adult male as their child & # 8217 ; s hero. He has been compared to O.J. Simpson in recent articles. Combs was vindicated with this interview when a editorialist wrote, & # 8220 ; Unlike Simpson, nevertheless, Combs acknowledges in an interview he felt his celebrity, more than his race, led governments to prosecute him. Of class, it could be argued that celebrity finally worked to his advantage. & # 8220 ; People & # 8217 ; s dispositions for any famous person, black or white, is they want to believe in them, & # 8221 ; Light says ( AP Wire, Mar. 19. ) . Combs International Relations and Security Network & # 8217 ; t allowing jury deliberations in his arms test stop him from holding a good clip. The blame mogul and his cortege were at Radio City Music Hall, Thursday dark, basking a concert by Grammy campaigner Jill Scott and Carl Thomas, who is signed to Combs label ( AP Online, Mar.16 ) . Whether fans will stay loyal is something that SoundScan will be estimating in the approaching months. Lone clip will state. He does non look to be really disquieted.

Napster, that evil word to the RIAA, is now evil to the Bad Boy label that is headed by the now ill-famed Sean & # 8220 ; Puffy & # 8221 ; Combs. Not merely does Combs claim that Bad Boy has lost 1000000s of dollars from illegal copied music on the site & # 8217 ; s shareware, but he claims that the posthumous recording by B.I.G. was available on the site before it was available in shops. He did non look to be that mad in a camera interview. His remarks were one of mere letdown. & # 8220 ; It saddens me today to cognize that there are people out there who would take Biggie & # 8217 ; s memory and rob his childs and female parent of their due net incomes. This was a labour of love and to all his protagonists, who have illicitly obtained this recording, I urge you to pay for the adult male & # 8217 ; s work. ( CNN intelligence cartridge holder, Feb 16. )

Some of the same things that are failings are besides some of his biggest menaces. You can non go forth out the parent factor. When in-between aged parents see dark after dark, a cat on camera supporting why he was non the taw, or who was the taw, or whatever the instance may be. It merely does non sit good with them.

After watching in horror as Santana high school was shot up, the last thing that money witting consumer parents want to hear about in white suburban area is GATT & # 8217 ; s and Glocks.

Opportunities

Unlike many other hip-hop perceivers, the music author Marriott sees value in Combs & # 8217 ; popularity. & # 8220 ; I & # 8217 ; m non a fan of Puffy & # 8217 ; s music, but I see him holding an tremendous motivation consequence on New York & # 8217 ; s black young person. He has created an imperium from his love and dedication to hip-hop. They know where he came from, and they & # 8217 ; re get downing to experience that they can acquire where he & # 8217 ; s at & # 8221 ; .

A host of other Afro-american cultural enterprisers are now harvesting some of the benefits of hip-hop capitalist economy ( AP Wire, Mar.20. ) . Combs must prehend what remains of his bequest and run with it. He still has one of the hottest labels. His distribution with Arista is still air-tight. Dream is a run-away success with platinum gross revenues and another individual about to be released. 112 is at the top of the dad and R & A ; B charts. Both are having heavy drama on MTV, and this is no little effort. He still has over 100 vocals that were recorded by B.I.G. in his repertory. That entirely stands to do him 1000000s. If he can market those recordings and maintain them out of the custodies of plagiarists, who know what gold mines that could be. He has ever had a mastermind for happening fresh new endowment, he must travel back to where he came from, and happen that niche one time once more.

1 ) AP Wire. & # 8220 ; Did Stoute & # 8220 ; Puff & # 8221 ; Up Fight Claim? & # 8221 ; ( No Date Given )

Final Ed. : 3D

2 ) AP Wire. & # 8220 ; Police and Puff Daddy. & # 8221 ; 20 Mar. 1998

3 ) AP Wire. & # 8220 ; Statement by Sean Combs. & # 8221 ; 12 Jan. 1999.

4 ) AP Wire. & # 8220 ; Disc Disaster for Puffy Prot? g? . & # 8221 ; 11 Jan. 2000.

5 ) AP Wire. & # 8220 ; Rap and the End Game. & # 8221 ; 18 Mar. 2000

6 ) AP Online. & # 8220 ; Puffy Still Having a Good Time. & # 8221 ; 16 Mar. 2001.

7 ) AP Wire. & # 8220 ; Combs to be Set Free. & # 8221 ; 19 Mar. 2001

8 ) DeCurtis, Mike. & # 8220 ; Shyne to Get the Worst of the Deals. & # 8221 ; LA Times. 19 Mar. 2001, Final Ed. : 3D

9 ) Entertainment Editors. & # 8220 ; Cover to co-occur with release of No Way Out. & # 8221 ; 15 Jul. 1997.

10 ) Entertainment Wire. & # 8220 ; Bad Boy Enjoys SoundScan success. & # 8221 ; 13 Mar. 2001.

11 ) Finkelstein, Katherine. & # 8220 ; Declinations: He & # 8217 ; s had a few. & # 8221 ; LA Times. 17 Mar. 2001.

12 ) Gardner, Elysa. & # 8220 ; Combs acquittal can be read 2 ways. & # 8221 ; USA Today. 19 Mar. 2001, Final Ed. : 8D

13 ) Haq, Farhan. & # 8220 ; Bad Boy Hits the Big Time. & # 8221 ; Cox News. 28 Nov. 1997.

14 ) Healy, Bridge. & # 8220 ; Puffy Daddy the Bio. & # 8221 ; EarthLink. 3 Apr. 1998.

15 ) Muwakkil, Salim. & # 8220 ; Rap & # 8217 ; s Dilemma. & # 8221 ; Color Blind. 8 Mar. 1998.

16 ) Ogunnaike, Lola. & # 8220 ; The School of Hard Lox. & # 8221 ; Daily News. 18 Jan. 2001.

17 ) Web Universe. & # 8220 ; The immortal Bad Boy & # 8221 ; p.5 ( No Date Given )

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