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BMW is heightening the travel experience for drivers and riders while besides establishing a series of new platforms The BMW Group – one of Germany’s largest industrial companies – is besides one of the most successful auto and bike makers in the universe and 2011 was its best twelvemonth to day of the month. With about 1. 7 million vehicles sold. the BMW Group is the world’s taking premium maker in footings of gross revenues volume.

Its three car trade names. BMW. MINI and Rolls-Royce. and the BMW and Husqvarna motorcycles trade names led to enter gross revenues of ˆ68. 8bn. During 2011. the company introduced five new BMW theoretical accounts across the 1. 3. 5 and 6 series every bit good as the Mini Coupe and the Rolls-Royce 102EX. the first electric vehicle in the ultra-luxury section. In add-on. the company besides launched a new bomber trade name – BMW I – that includes the i3 all-electric and i8 plug-in intercrossed construct autos due for launch in 2013.

However. every bit good as selling more merchandises than of all time and spread outing production capacity. particularly for the all important China market. the company besides kicked off a figure of strategic partnerships for the hereafter. These included the start of the BMW Peugeot Citroen Electrification joint venture. the acquisition of a strategic investing in SGL Carbon SE and the cooperation with Toyota Motor Corporation in basic research for battery cell engineering.

Although a important maker. BMW is non portion of a larger company like its chief rival Audi. As BMW invests to a great extent in invention to go on to bring forth the ultimate drive experience. maintaining its power options open is cardinal. so as the displacement towards electric continues to garner velocity these development partnerships are critical elements in the company’s growing scheme.

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